You+me=yume

You + Me = YUME
The approach to the visual communication of Tàfaruci, a firm specialized in the making of seats and home accessories, is a unconventional and dynamic one. As we were required to keep the existing trademark, we decided to transform the visual language by overpassing an objective description and tell the product in its environment, through the fluid relationship between images and calligraphy. In the website, each product has its own story so handwriting and photographs merge in a tale to be leafed through as an interactive magazine.