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Sparc

A fresh new air for the Táfaruci’s brand, starting by a total new approach. Client’s intention was to not change the mark; by dealing with this we began to transform the Táfaruci’s world, design company specialized in the manufacture of chairs and furnishings. We exclude every formal description: the approach used to describe the Company through the graphic is not an objective description of the products, but the evocation of a precise atmosphere, a special world which welcomes who lives in the space and who plunges into the story and into the images. Visual design anticipates the product, attributing a meaning to it. Every calligraphy’s type deals with every product design. The website is like a magazine: the online project can be browsed in an interactive way. Writing and images are linked in a double combination, and they together become subjects of the narration.

 

SPARC

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SPARC
A spark is always the beginning of something brilliant. Veniceartfactory is a company dedicated to the development of projects related to contemporary culture and creativity. A platform where ideas, cultural projects and contemporary art exhibitions are ignited. It was founded in 2014 by Luca Berta and Francesca Giubilei. In 2017 Veniceartfactory found a home in a cosy and bright Venetian house in the heart of the city. The name of this new space is SPARC*, an acronym for Spazio Arte Contemporanea, but sonorously similar to spark, scintilla in English. This is how the two projects and the two logos come together thanks to the creation of a coordinated brand identity, where the stylised graphic of a spark unites the ideas and projects of Veniceartfactory with its operational and exhibition premises.

 

Categorie Immagine coordinata | logotipo

Cliente Venice Art Factory

Anno 2018

Crediti fotografici Marco Covi

 
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