Festival del Disegno 2020
Font Valnera, CAST foundry
Abacus of information elements for the exhibition at Castello Sforzesco
Typology of posters and display panels for Fabriano Boutique windows
Paper, social and web headers
Drawing Festival 2020 | Fabriano
Fabriano Festival del Disegno takes place each year in Milan, as an occasion for drawing-lovers of all ages to meet and share their visual thoughts, or just to let themselves be carried away by signs, shapes and colours.
+fortuna creates the graphic communication for the event since 2017. The project includes the whole identity system, from information to promotion. The 2020 edition saw the participation of Guido Scarabottolo, the great illustrator who animated colourful characters drawing each other, inviting young and old to rediscover the pleasure of drawing.
Those characters welcome participants at the entrance, guide them along the routes and orientate them on the map.
Categories visual identity of the event | exhibition graphic design
Illustrations Guido Scarabottolo
Client Fabriano | Fabriano Boutique | Fedrigoni spa
Location Castello Sforzesco, Milano
Year 2020
Photo credits Marco Covi | Lorenzo Bigatti