Mindled

Mindled
Mindled is a line of led lighting systems, which owes its name to the word pun between Led (Light Emitting Diode) and the verb led, past tense of to lead. To be led by the mind and enlightened by Led lights is the theme inspiring the definition of the visual identity of the brand. Layers of images and signs, typical of artworks, in this case derived from a 16th century imaginary, an epoch when Man and his mind are at the centre of the Universe, are coupled with cones of light and colour, inspired by Fortunato Depero's works.
The typography is the reworking of the uncial character, updated and put in resonance with Led technology.

Client Axo Light – referent Lorenzo Truant

Year 2011 – 2012

Photo credits Marco Covi

In collaboration with studio Cheste