Lightecture I

Lightecture I
Lightecture is born as a production line for large lighting systems, capable to conjugate technical and decorative characters.
The project for the visual identification of the brand, composed by logotype, corporate identity and product communication material, is based on two key-principles. On one side, the attention to the detail, the care in designing and manufacturing the lamps, typical of the Italian tradition, and more specifically the Renaissance one, of producing high quality objects. On the other side, the will to transform the divulgation of the product in an emotional experience. We therefore adopted a typographic character inspired by the lapidary letters designed by Andrea Mantegna, which evoke a world that used to build and sculpt its own values. We also set up a communicating system pivoted on the resonance between the products and unexpected images, by means of artworks. Fragments, perceptions and colors give rise to mental associations and overlap each other in order to evoke an imaginative dimension that amplifies and makes more multifaceted the sensations arising from the object.

Client Axo Light – Corporate art director Lorenzo Truant

Year 2009

Photo credits Marco Covi | Studio +fortuna's archive

Project facchinetti+fortuna