Glasstress worldwide
Glasstress worldwide
Since 2011 Glasstress, the exhibition conceived as a meeting point for contemporary art and glass, is a touring event, involving museums and galleries all over the world.
+fortuna curated the visual identity of each step of the tour, like Millesgården Museum, Stockkolm, MAD - Museum of Arts and Design-, New York; Beirut Exhibition Center.
The aim of the image project for the itinerant event was to conceive a clear identity, recognizable in all the events, but at the same time able to characterize each site and emphasize the uniqueness of each work and artist.
The idea was therefore to superimpose the logotype to the photograph of the work and the colour chosen for each step. In so doing, single exhibitions maintain their own identity while referring to the generating event.
Categories publishing project | catalogs | visual identity of the event | advertising
Client MAD museum New York | Fondazione Berengo
Year 2011 – 2012
Photo credits Francesco Allegretto | Marco Covi
In collaboration with studio Cheste